Grow the top line through focused sales initiatives

Achieving traction in the market can be challenging at best. Many components need to converge to find, win and grow customers. Touting a lower rate is tempting, but customers responding purely to price can be lost as quickly as they were won. Lower rates is never the solution to sales issues, assuming pricing is otherwise not misaligned with the market.

CTI possess extensive experience with the development and execution of targeted and innovative sales initiatives.

We put particular emphasis on execution. No concept is better than the results it generates. It is often all about enabling the sales person to articulate the right value proposition, and tracking progression through the right metrics.

• Sales readiness assessment
• Identification of quick wins
• Campaign management
• Lead generation & management