Winning in the market place require more than the right hardware

Is the commercial organization aligned around clearly defined must win battles?
Shipping organizations are by nature dispersed. To drive the bottom-line the combined power of people, services, technology and geographic reach must come together towards a common aim.

At CTI we can help you create an effective go-to-market model. Through an outside-in view of the business we work with clients to assess the effectiveness of their current commercial activities and identify areas in need of attention.

Our involvement in the process typically include:

• Market and customer analysis leading to specific recommendation for focus areas
• Development of commercial strategy and go-to-market plan
• Development of objectives, plans and measurements
• Identification of necessary organisational enablers incl. resources and competences
• Execution and result delivery